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Halo Top Rebranding

halo top redesign + campaign

halotop

art direction, branding, copywriting

about

Halo Top Creamery is an ice cream brand known for producing affordable, low-calorie, low-sugar treats in a variety of fun flavors. This potential redesign was used to give the ice cream a unified, clean, updated look while keeping the fun look that the brand is known for.

tools

Adobe Photoshop, Illustrator

Halo Top is fun.

However, their design system is universally incohesive. How could we take this exciting brand's personality and make it more unified?

By using pops of elements like the polka dots, and holy colors like blue and gold, this was applied throughout every product to enhance the appearance, all while keeping the the essence of healthy ice cream.

print ads

The campaign uses the new visual elements while highlighting the nutritional side of halotop. You can eat your favorite treat without sacrificing the flavor or worrying abut calories.