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KOFFEE REBRANDING

 

MAIP 2020 Art Direction Project


ROLE

Art Direction, Design

ABOUT

Koffee is a reggae singer based in Kingston, Jamaica. As a lover of dancehall music and a child of Caribbean descent, I was inspired to bring a new vision to Koffee's next era.

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INSPIRATION

For my rebranding, I wanted to capture the sense of Koffee moving out of Rapture into a place of bliss and delight, which is much more refl ective of her easy-going, yet eccentric personality.

I imagined her sound moving into a mix of reggae and r&b, and created a softer essence to her that reflected “Euphoria”, which is what I named the era.

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STYLE APPLICATION

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