OPRAH MAGAZINE CAMPAIGN
art direction, copywriting, visual identity
TEAM + ROLES
tyisha kellman - art direction, design
tan brown - copywriter, strategist
For this project we focused on developing a campaign for Oprah Magazine that inspires older, millenial women. This includes a print and social campaign, along with a refreshed visual identity.
There is often a message that life should be all figured out by 30 – Women over 30 need a source for staying relevant, inspired and affirmed in our current cultural climate.
O Magazine believes the world would be a better place if women understood that life isn’t over at a certain age. Every month of your life is a chance to be inspired and be your best self.
using the hashtag #BeEmpowered, women can share stores about times they felt excluded and doubted in their industries.