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OPRAH MAGAZINE CAMPAIGN

oprah mag

art direction, copywriting, visual identity

TEAM + ROLES

tyisha kellman - art direction, design

tan brown - copywriter, strategist

ABOUT

For this project we focused on developing a campaign for Oprah Magazine that inspires older, millenial women. This includes a print and social campaign, along with a refreshed visual identity.

 

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consumer message

There is often a message that life should be all figured out by 30 – Women over 30 need a source for staying relevant, inspired and affirmed in our current cultural climate.

O Magazine believes the world would be a better place if women understood that life isn’t over at a certain age. Every month of your life is a chance to be inspired and be your best self.

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social campaign

using the hashtag #BeEmpowered, women can share stores about times they felt excluded and doubted in their industries.

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