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Say Yes To Life Memorial Concert

 

Creative Consious Open Brief

Spring 2020


ROLE

Art Direction, Design

ABOUT

With the rise in tragic events happening in the Hip-Hop community due to drug overdoses, we wanted to create an experience that raises awareness of the issue. The concert is a memorial for fans and artists to mourn rappers who've passed due to addiction or overdoses.

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PROBLEM

Drug abuse has remained a persistent problem for many young adults and teenagers for decades. This problem is reaching an even younger audience. Because this age group is still developing, they are extremely influential and crave to fit in.

This concert will not only draw attention to the dangers of drugs, but it will be a celebration of life and a wake-like event for artists who have passed.

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AR FEATURE

On IG stories, concert attendees can see a live lyric preview of the song they're recording along with a virtual figure of the tribute artist.

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