Bai Raspberry Lemon Lime Grove

 

For the Launch of Sydney Sweeney’s new Bai flavor, we brought Sydney’s home experience of raspberry picking in Washington state to NYC.

To bring her childhood memory to life, we launched an immersive experience within NYC – crafting our own raspberry picking field, filled with real raspberries, personalized notes from Sydney within the trees, a waterfall, and free sampling of product.

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For those who weren’t able to visit us in person, we created a custom mailer for influencers and media friendlies to create their own raspberry lemon lime experience from the comfort of their homes.

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Team

CD: Dan West

ACDs: Kelsey Shalvoy ( Art), Sydney Olstad (Copy)

Producer: Taylor Schomann

Art Director: Tyisha Kellman

In collaboration with mssng pcecs