Café Cravings by Hyland’s

 

In honor of Period Action Day, Hyland’s encouraged people to dive into the indulgence by hosting a healthy fast food style pop-up to support their new line of Women’s wellness products.

Unexpected Retro

Inspired by the retro look and feel of vintage cafe’s, we added a modern feminine twist to align with Hyland’s Branding. For an extra touch of flavor, we sprinkled in risograph style wildflowers that are featured in the 3 products.

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Brand Offerings

To make the event as engaging as possible, we added fun touch points to relating to PMS symptoms, such as a balloon burst that relates to bloating, a hotflash photo booth, and a dynamic display showing all of the product benefits.

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Team

CD: Laura Touysinhthiphonexay

Senior Copywriter: Amy Silvestri

Art Director: Tyisha Kellman

In collaboration with: Department of Wonder

Photography by Michael Simon