Forces of Beauty

 

Allergan Aesthetics and skinbetter joined forces to launch the DREAM initiative, which aims to expand racial representation in the beauty and aesthetics industry. The Forces of Beauty campaign emerged to create a conversation around inclusivity in this field.

 

Part 1 of the Forces of Beauty campaign included a video series that brings the initial DREAM report to life, including interviews from Women of Color speaking about their experiences combatting Eurocentric beauty standards.

“One of us does not represent all of us”

Part 2 of the campaign involved a series of shoots, which included a partnership with Shutterstock that offered royalty-free images of diverse groups of people.

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Provided the Allergan Aesthetics Team with design direction for social collateral.

Team

CD: Adriana Nova

Creative Leads: Tyler Seecof (Copy), Laura Touysinhthiphonexay (Art), O’Brian Shaw (Art)

Copywriter: Lea San Martano

Designer: Tyisha Kellman