Gold Bond Plump Up & Away
To celebrate the launch of Gold Bond’s Plumping Collagen Serum Lotion, we made plump larger than life by creating a REAL hot air balloon, putting a metaphor to plump skin - while simultaneously testing how skin can stay moisturized in the driest environments. Putting this to life, we activated at the famous International Albuquerque Balloon Fiesta.
Call to Action
Collaborating for a second time with Chelsea Handler, our down-for-anything partner, we invited her to put her skin to the test once again, proving how Gold Bond’s plumping collagen lotion shows visible results in just 15 minutes.
On-Site Experience
In addition to our balloon launch, we created a pop-up booth to educate consumers about Gold Bond’s Plumping Collagen Lotion, offer product sampling, and allow visitors to customize their bottles at our charm bar.
Team
CD: Laura Touysinhthiphonexay
ACD, Copy: Jane Mousseau
Senior Art Director: Tyisha Kellman
Executive Producer: Alyson Shumeyko
Production: Department of Wonder
Photographer: Brad Trone
Videographer: Ryan Thompson
Social Creator: Spencer Sease