Gold Bond Base Layer Swimsuit Ski Run
Bathing Suit Ski Runs Are the best way to celebrate life milestones.And we discovered that from the one and only Chelsea Handler, who skis in a bikini everyday for her birthday. 700+ people, 40 inches of snow, one iconic journey. Gold Bond puts winter skin to an epic skin torture test in the world’s biggest swimsuit ski run.
Nationwide Call to Break a Guinness World Record
To help Gold Bond and Chelsea Handler break the Guinness World Record of the Largest Swimwear Parade on Skis, we made call outs on social along with localized recruitment of fearless skiiers within the Tahoe area.
Team
CD: Laura Touysinhthiphonexay
Senior Copywriter: Jane Mousseau
Executive Producer: Jane Minehan, Taylor Schomann
Production: STEPT Studios, Dragonfly Media
Photographer: Brian Walker
Senior Art Director: Tyisha Kellman
Art Director: Justine Sanborn
Copwriter: Isabella Bahm
In partnership with VML, Havas, BAM Media