Godiva
For the 2024 holiday season, we were tasked with spreading the love around NYC with the historical Godiva Pink Truck, plus a custom mailer to pass the love this season.
Insight
Godiva recently launched two new chocolate collections that we need to drive buzz and consumer engagement around just in time for the holiday season with an integrated campaign.
During WWII, Godiva painted its delivery trucks pink to spread joy and love at a time when it was needed most. In 2020, we helped the brand bring ‘pink truck’ back for a much needed dose of joy, and the people loved it. Now, we’ve been asked to do it again, and make ‘pink truck’ an ongoing Godiva holiday tradition.
Social Content
Leading up to the Pink Truck activation, we released social content that educated our audience on the history of the Pink Truck along with where we’ll be popping up throughout the city.
Love, Godiva
Love, Godiva
Along with our 3-day long activation, we created a series of mailers to promote Godiva’s new holiday line of chocolates. This mailer prompts users to write a love letter, then share chocolates with their loved ones in a nesting style mechanism.
Mailers were sent out to influencers who created content sharing the love with the special people in their lives.
Team
Creative Directors: Laura Touysinhthiphonexay (Art), Apple Xenos (Copy)
Senior Copywriter: Jane Mousseau
Producer: Jane Minehan
Photographer: Nicole Fara Silver
Senior Art Director: Tyisha Kellman
In collaboration with Department of Wonder