
Koffee Rebrand
Reimagining the Art Direction for the iconic reggae artist Koffee, a project I did to enter the MAIP (Multicultural Advertising Internship Program) summer internship.
For this rebrand, I want to capture the sense of her moving out of her old aesthetic into a place of bliss and delight, which is much more reflective of her personality. I imagined her sound moving into a mix of reggae and r&b, and created a softer essence to her that reflected “Euphoria”, which is what I named the era.