FIT75 VISUAL IDENTITY SYSTEM
Fashion Institute of Technology
art direction, branding, motion graphics
TEAM + ROLES
CJ Yeh, design director
Christie Shin, art director
Tyisha Kellman, design fellow
Hira Ali, design fellow
For FIT's anniversary, the design fellows were chosen to create an identity system that represents the core essence of what FIT is after 75 years. This design is referred to as "Timeless FIT".
The logo mainly consists of lines that form into sharp geometric shapes, bending into a ribbon. The clean and simplistic look symbolizes the continuous excellence of the FIT community.
Placed onto merchandise and products, the logo reflects a feeling of elegance and sophistication. The color palette extends to silver and various other metallic colors, giving it a high-end look.