FIT75 VISUAL IDENTITY SYSTEM

Fashion Institute of Technology

art direction, branding, motion graphics

TEAM + ROLES

CJ Yeh, design director

Christie Shin, art director

Tyisha Kellman, design fellow

Hira Ali, design fellow



ABOUT

For FIT's anniversary, the design fellows were chosen to create an identity system that represents the core essence of what FIT is after 75 years. This design is referred to as "Timeless FIT".

logo

The logo mainly consists of lines that form into sharp geometric shapes, bending into a ribbon. The clean and simplistic look symbolizes the continuous excellence of the FIT community.

style application

Placed onto merchandise and products, the logo reflects a feeling of elegance and sophistication. The color palette extends to silver and various other metallic colors, giving it a high-end look.