impact AR poster
#IMPACT Creativity for Civility, Diversity, and Inclusion Exibitition
Motion Graphics, Visual Design
This project is an augmented reality poster encorporating motion. It was chosen for the #IMPACT Exhibition hosted at FIT.
Adobe Illustrator, After Effects
The idea behind this AR poster was to create a dynamic, hard hitting design that works still. Once scanned, it creates striking motions to represent the power of #IMPACT. The shapes work as the target. Download the app ARILYN to test it yourself.
The style direction is an interpretation of neo-swiss design. By using shape and broken text, it creates a rhythm that comes together at the end to support the message of inclusivity.
Posters designed by students in Professor C.J. Yeh's Kinetic Typography class respond to #augmentedreality @Arilyn_AR . The work is on display in Impact: Creativity for Civility, Diversity, and Inclusion. Learn more at https://t.co/dJKIx43tfp #inclusivenyc #TechTuesday pic.twitter.com/wNlWYoChpc— FIT (@FIT) February 19, 2019