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impact AR poster

#IMPACT Creativity for Civility, Diversity, and Inclusion Exibitition

Motion Graphics, Visual Design

about

This project is an augmented reality poster encorporating motion. It was chosen for the #IMPACT Exhibition hosted at FIT.

tools

Adobe Illustrator, After Effects

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concept

The idea behind this AR poster was to create a dynamic, hard hitting design that works still. Once scanned, it creates striking motions to represent the power of #IMPACT. The shapes work as the target. Download the app ARILYN to test it yourself.

The style direction is an interpretation of neo-swiss design. By using shape and broken text, it creates a rhythm that comes together at the end to support the message of inclusivity.

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                  #FFC588                                                                                                                                                                                                                                     #8670b2                

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