SiderAL Rebranding
Launching SiderAL in the US market within a ultra premium supplement space, by creating an elevated visual identity that embodies distinct product benefits and credibility.
An Elevated, Energetic Brand Refresh
As a brand rooted in innovation, we narrowed in on creating a unique and ownable brand identity for SiderAL that stands out in the crowded iron supplement space. We enhanced their Amazon Storefront, crafting a vibrant and premium presence by modernizing their product benefit approach, leveraging new eye catching visuals, elevating their graphic treatment, and using aspirational photography that reflected our core audience.
Team
CD/Design Director: Laura Touysinhthiphonexay
Senior Art Director: Tyisha Kellman
Copywriter: Joanne Artega